My Background is in Womenswear fashion design and I worked as a fashion designer within the design teams at Burberry and Allsaints. Researching, exploring vintage markets and delving into art exhibitions across the globe have all informed and inspired the creative process that I now apply to floristry.
My love of florals started as a little girl, watching my mother paint watercolour pictures of flowers picked from the Kent countryside. When I relocated to London I was always drawn to the flower markets from Colombia Road to New Covent Garden Flower Market and would spend hours selecting flowers and experimenting with colour combinations and ideas. I trained at McQueens, working with the industry’s top florists, before launching Wild Wood London.
I adore the variety of floristry. Each day is different from the next. My days might include meeting fashion houses and creating installations for their influencer events to quoting for brides, visiting and exploring new venues or meeting local growers to learn about new varieties and their plans for the upcoming season. This is why I do what I do. My team and I aim to be at the forefront of innovative seasonal floristry.