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Interview with interior designer Faiza Seth, Founder of Casa Forma

We spoke to Faiza Seth, Founder of Casa Forma an award – winning luxury interior design and architecture firm based in London.

How did you get into interior design?

I had just completed my MBA from Stanford University (Stanford, California) in 2006 and took a positive long term view on the London property market establishing Casa Forma in 2007, initially as a property development business. However with the ‘Great Recession’ in 2008 I took a more cautious approach and didn’t want to further invest in property development for the moment and therefore started offering interior design services.

How are you finding combining motherhood with running a successful business?

Prioritising and a great team are required to run a successful business while balancing motherhood. Casa Forma is an established company that has been running successfully for over 10 years and since we offer a service, its all about people, relationships and communication. Therefore having a talented and creative design team with great people skills helped Casa Forma become a successful design business.

Three top tips for getting into interior design?

Best tips would be to be to attend networking events, visiting showrooms, galleries and exhibitions. One needs to be open to inspiration both in art and design.

Who inspires you?

Educator, writer and architect Frank Lloyd Wright is in inspiration to our work, his visionary and creations are a legacy and will inspire people for many years to come.

What are your favourite flowers?

I love orchids because they are delicate, simple, and beautiful. They subtly enhance a design scheme without overpowering it.

Author Charlotte Wood

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