We are obsessed with stationary at Wild Wood London – any excuse for a new pen, pencil or notebook, we will find it! Our hearts skipped a beat when we came across Lucy Edmonds wonderfully curated stationary collection at Quill London and when we found out that she did calligraphy, well we just had to work with her! We also jumped at the chance to sit down and have a chat with her about how she got things started with Quill. I told you we were obsessed with stationary!
How did you come up with the idea of Quill?
I have always loved stationery and noticed that there were not many places specialising in high quality products from independent brands and studios. There were high street stationers and luxury stationers but nothing in between. So I decided to do something within this space, specialising in stylish stationery.
How long have you been doing calligraphy?
I have been learning Calligraphy for 3 years, and have been practicing it professionally for about a year.
What is your favourite bit of stationary?
Right now it’s the fish pencil cases from Don Fisher. I love their characterful faces! I also love everything from StudioSarah and In Haus Press.
What stationary can you not live without?
My Midori brass pen has a beautifully fine tip and makes list-writing and admin a pleasure.
How do you curate the stationary that you sell?
It’s very much a personal edit, so if I don’t love it, it doesn’t usually make the cut.
What is your most favourite job which you have worked on?
There have been many! I love working on weddings and seeing the couple’s faces when they come to collect their invitations and see them for the first time. I also love working on special events for brands as every brief is so different and presents a fun challenge. We recently worked with Waven Denim on a press event. Their guests came and learnt calligraphy, the denim studio then took the guests’ own lettering and embroidered it onto jeans or a denim jacket. Such a cool idea!
What advice can you give people who want to start up a company?
It’s not for everyone and I don’t think it should be seen as a pinnacle of career success! But if you’re prepared to do your research, get stuck in with the hard work, long hours, and potentially low pay to start with, then do it! Every day is a roller coaster, but those highs…there’s nothing like it!
How do you come up with the idea of calligraphy classes?
I started to see all this beautiful lettering appear on my Pinterest feed, realised it had a name –Modern Calligraphy – and realised that it was all coming from the USA and that there was nowhere in the UK that you could learn it. So I got in touch with a super talented calligrapher to run London’s first Modern Calligraphy workshop and haven’t looked back.
Do you always have to work in ink or can you use paints or pencil?
You can use all kinds of mediums. Modern Calligraphy seems to have become an umbrella term for all kinds of hand-lettering but true Modern calligraphy has certain inherent characteristics, and can certainly be practiced with paints as well as inks.
What is the secret to being good at calligraphy?
Practice, practice, practice! Nothing else!
Whats the strangest request you’ve ever had?
We once had a request for “Magician’s hand-writing” for a kid’s birthday party. We were a bit stumped by that.
Any current trends that you are noticing in the Calligraphy world?
People are being ever-more experimental with modern calligraphy, which is great as it pushes boundaries.
What is your favourite flower?
I couldn’t choose one! I love Juliette roses, because they remind me of my wedding bouquet. At the moment I’m loving dark coloured blooms like chocolate cosmos and dark hydrangea.
Most memorable bouquet you’ve received?
Has to be my wedding bouquet which my very talented sister put together for me, which was meaningful in itself.